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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q19-Q24):

NEW QUESTION # 19
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A. Page visits
B. Form completions
C. Email opens
D. Unsubscribe
E. Link clicks

Answer: A,C,E

Explanation:
The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.

NEW QUESTION # 20
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

A. The winning variation did not have any clicks.
B. The winning variation did not have any opens.
C. The A/B test v/as a tie between the two variations.
D. The A/B test winning variation has not been determined.

Answer: C

Explanation:
An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric. If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References: 2: A/B Testing Your Email Sends

NEW QUESTION # 21
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

A. A new account will be created.
B. No new visitor record will be created.
C. A new prospect record will be created.
D. No new prospect will be created.

Answer: D

Explanation:
If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement", no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail. The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1. Reference: Marketing Cloud Account Engagement Sync Behavior

NEW QUESTION # 22
What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?

A. Cookies
B. Google Analytics Tracking Code
C. UTM Parameters
D. Tracking Pixels

Answer: A

Explanation:
Marketing Cloud Account Engagement sets cookies on visitors' browsers to track their activities. Cookies are small bits of text that a website leaves with the browser so the website can remember who the visitor is. Cookies are the most common method used to identify users online and provide a personalized browsing experience. Marketing Cloud Account Engagement uses cookies to track visitor behavior on the website, such as pages visited, forms submitted, or files downloaded. Marketing Cloud Account Engagement also uses cookies to associate visitors with prospects once they fill out a form or click on a tracked link in an email. Option A is not correct because UTM parameters are not set by Marketing Cloud Account Engagement, but by the marketer who creates the URL with query strings that indicate the source, medium, campaign, and other information of the traffic. Option B is not correct because tracking pixels are not set by Marketing Cloud Account Engagement, but by the email client that renders the email with a hidden image that sends a request to Marketing Cloud Account Engagement's server and records the open event. Option D is not correct because Google Analytics tracking code is not set by Marketing Cloud Account Engagement, but by the website owner who embeds the code on the website to collect and analyze web traffic data. Reference: The Ultimate Marketing Cloud Account Engagement Admin Guide to Web Tracking Cookies - The Spot, How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot

NEW QUESTION # 23
What is the main difference between automation rules and segmentation rules?

A. Segmentation rules do not run retroactively
B. Neither will "unmatched" prospects
C. Automation rules do run retroactively
D. Automation rules run continuously; segmentation rules run once.

Answer: D

Explanation:

Explanation:
Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign. Once run, segmentation rules have to be copied to run again

NEW QUESTION # 24
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